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Pidgely vs RD Station Marketing
RD Station Marketing is a Brazilian marketing automation suite with landing pages, lead scoring and flows, priced by contacts. Pidgely is an email platform with its own delivery infrastructure, priced by emails sent.
Choose RD Station Marketing if your marketing team needs branching automation, landing pages and lead scoring in one suite today. Choose Pidgely if email is the focus, you need transactional email through an API or SMTP, and you prefer paying by volume sent with a free plan.
At a glance
| Pidgely | RD Station Marketing | |
|---|---|---|
| Free option | Permanent free plan, see pricing | 10-day free trial on Light and Basic (checked Oct 18, 2026) |
| Pricing based on | Emails sent per month | Contact tiers (active leads) |
| Onboarding fee | No | On Pro and Advanced (checked Oct 18, 2026) |
| Transactional email via API and SMTP | Yes | Not listed on the plans page |
| Email campaigns | Yes | Yes |
| Marketing automation | Yes, on Scale: SaaS and app flows (events, trial ending, failed payment) and store recovery flows | Yes: linear sequences on Light and Basic, advanced flows on Pro and Advanced |
| Landing pages and forms | No | Yes, every plan |
| Lead scoring | No | Pro and Advanced |
| Nuvemshop, VTEX and Shopify integrations | Yes, native, with order emails | Listed on the plans page |
Choose Pidgely if
- You need transactional email (orders, payments, shipping) and campaigns in one place, through an API or SMTP.
- Your customer list is large and you do not want the price to grow with every new contact.
- You want to start free, with no onboarding fee or contract.
- Your developers want a REST API and signed webhooks.
Choose RD Station if
- You need branching automation flows, lead scoring and lead tracking today.
- You want landing pages and capture forms in the same tool.
Using both
A common setup is to keep marketing automation in RD Station and send transactional email through Pidgely, including the order emails of Nuvemshop and VTEX stores through the native integrations.
Frequently asked questions
Does Pidgely replace RD Station Marketing?
For sending email, yes, and linear automations (onboarding, trial ending, abandoned cart, win-back) are on the Scale plan. For branching flows, landing pages and lead scoring, no.
Does RD Station Marketing have a free plan?
On Oct 18, 2026, its plans page listed a 10-day free trial for Light and Basic. Pidgely has a permanent free plan.