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Pidgely vs Brevo
Brevo is a multichannel marketing and CRM platform (email, SMS, WhatsApp, push) with transactional email on every plan. Pidgely focuses on email, delivered by its own infrastructure, with an API built for developers and online stores.
Choose Brevo if you want a broad multichannel suite today: SMS and WhatsApp, popups, a sales CRM and ecommerce features, with automation workflows from its Standard plan. Choose Pidgely if you want email done well with its own delivery infrastructure, separate transactional and marketing IP pools, signed webhooks and simple pricing by emails sent.
At a glance
| Pidgely | Brevo | |
|---|---|---|
| Free plan | Yes, see pricing | Yes, up to 300 emails per day once approved (checked Oct 18, 2026) |
| Pricing based on | Emails sent per month | Monthly email volume by plan (Starter from 5,000 emails/month) |
| Transactional API and SMTP | Yes | Yes, on all plans |
| Campaigns and segments | Yes | Yes |
| Automation workflows | Yes, on Scale: SaaS and app flows (events, trial ending, failed payment) and store recovery flows | Yes, from the Standard plan |
| Open and click tracking | Yes, per domain (on by default for new domains), with per-send override | See their site |
| SMS and WhatsApp | No (email only) | Yes (SMS credits sold separately; WhatsApp on Professional) |
| Dedicated IP | Add-on on Scale | Available (see their pricing page) |
| Signed webhooks (Standard Webhooks) | Yes | Outbound webhooks |
| Separate transactional and broadcast IP pools | Yes, by default | See their documentation |
| Store integrations | Nuvemshop, Shopify, WooCommerce and VTEX, with order emails | Shopify and 150+ tools listed |
Choose Pidgely if
- Email is your channel, and you want it delivered by infrastructure the provider runs itself.
- You want transactional and marketing traffic on separate IP pools so campaigns never slow down receipts.
- Your developers want a clean API, idempotent sends and webhooks signed with the Standard Webhooks spec.
- You want a visual template builder and brand import on every plan, Free included, with AI assist on Scale.
Choose Brevo if
- You need SMS or WhatsApp in the same tool today, or automations on a plan below Scale (Pidgely runs them on Scale).
- You want a sales CRM, popups and landing pages alongside email.
- You want ecommerce features such as product recommendations and back-in-stock alerts now.
Suite vs focused email platform
Brevo bundles many channels and tools; its higher plans add WhatsApp, push, contact scoring and AI features. Pidgely does one thing: transactional and marketing email, with deliverability built in. If you only need email, a focused platform keeps the bill and the setup simple. See Pidgely pricing and what email marketing costs for an online store.
Frequently asked questions
Does Brevo have a free plan?
Yes. On Oct 18, 2026, its pricing page said that once an account is approved for sending it can send up to 300 emails per day on the Free plan.
Can I use Pidgely for transactional email and Brevo for marketing?
Yes. Many teams split transactional and marketing tools. Pidgely also does campaigns, so you can consolidate later if you want.
Does Pidgely send SMS or WhatsApp?
No. Pidgely focuses on email: transactional, order emails and campaigns.